Commission Piece - Beginning the Edit #1 - Exploring New Ideas
The Importance of Learning New Editing Techniques
This afternoon I began work on my edit - I was somewhat apprehensive going into it as prior to this I have only ever created personal short films and documentaries that haven't had any marketing potential. Approaching this project from a commercially incentivised standpoint has allowed me to take a step back and evaluate what's important when creating what is essentially an advertisement.
One of the most interesting developments I've discovered this session is the use of layer masking and impact transitions during the intro - these help add production value by incorporating unique visual elements into the design of the video.
Furthermore one of the other things I've utilised in this project that I haven't in the past is the ability to ease in and ease out animations during key-framing, as well as the ability to use key-frames to lower and raise the music levels at certain points gradually (pictured above), therefore not leading to a jarring shift in volume levels like I have done in the past.
This afternoon I began work on my edit - I was somewhat apprehensive going into it as prior to this I have only ever created personal short films and documentaries that haven't had any marketing potential. Approaching this project from a commercially incentivised standpoint has allowed me to take a step back and evaluate what's important when creating what is essentially an advertisement.
One of the most interesting developments I've discovered this session is the use of layer masking and impact transitions during the intro - these help add production value by incorporating unique visual elements into the design of the video.
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